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Countdown to race day

Marketing opportunities

The Bank of America Shamrock Shuffle is one of Chicago’s most iconic running events. The St. Patrick’s Day celebration kicks off the spring running season where Shufflers turn the streets of downtown Chicago green. The event will start and finish in Grant Park, beginning at 8:30 a.m. on Sunday, March 22. In advance of the race, a two-day Packet pick-up is at the McCormick Place Convention Center on Friday, March 20, and Saturday, March 21.

There are two different options in which your company can market at our event: onsite at Packet Pick-up and Virtual Bag.

Sign up today!

Packet pick-up location and hours

McCormick Place, South Building, Ballroom S100
2301 South Martin Luther King Drive
Chicago, IL 60616
McCormick Place map

Friday, March 20
10 a.m. to 8 p.m.

Saturday, March 21
9 a.m. to 6 p.m.


Packet pick-up booth pricing schedule

Booth size Regular rate
10’x10′ Booth, Regular $1,600
10’x10′ Corner Booth, Prime $2,400
10’x20′ Booth, Regular $2,600
10’x20′ End Cap Booth, Prime $3,800
20’x20′ Booth $5,000
Custom configuration Contact Paul Brackey for pricing

Exhibitor space for the 2020 Bank of America Shamrock Shuffle Packet Pick-up is limited. Please note, event sponsors and partners will be accommodated first and the remaining space will be filled by organizations who experience interest in exhibiting. If you have any questions, please contact Paul Brackey at 312.904.9812 or paul.brackey@cemevent.com.  


Virtual bag

The virtual bag allows your coupon, flier or advertisement to reach our participants, volunteers and spectators without the cost of printing. Post-race metrics for the virtual bag will allow you to see how many people viewed, printed and shared your advertisement. 33,000+ virtual bags distributed in 2019.

View the 2019 Virtual bag.

Pre-Race Messages:
Wednesday, January 22 – Welcome message to runners, 2 months until race week
Monday, February 17 – Planning for race weekend, 1 month until St. Patrick’s Day

Event Messages:
Friday, March 13 – Heading into race week, Deals in Chicago
Tuesday, March 17 – Race week weekend, Deals in Chicago
Friday, March 27 – Post-race, Celebration/Recovery

Virtual bag – All (7 times) $1,700

For more information, contact Paul Brackey at 312.904.9812 or paul.brackey@cemevent.com.


Sponsorship opportunities

For more information about Bank of America Shamrock Shuffle sponsorship opportunities, contact Eileen Hurley at 312.904.9818 or eileen.hurley@cemevent.com.


Bank of America

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