Marketing opportunities
For four decades, the Bank of America Shamrock Shuffle has catapulted Chicago from a season of hibernation to a season of movement. Continue the St. Patrick’s Day celebration and kick off your spring racing season with the Bank of America Shamrock Shuffle on Sunday, March 26, 2023!
The Bank of America Shamrock Shuffle is one of Chicago’s best running events, with a one-of-a-kind course that weaves its way through Chicago’s Loop, starting and finishing in Grant Park.
Participants of all ages join the fun for a mix of competition and camaraderie.
Race weekend will kick off on Friday, March 24 and culminate on Sunday, March 26, as Shufflers compete with friends and family in a variety of in-person races (8K Run, 2-Mile Walk and The Mile) and the virtual 8K.We will continue to connect sponsors and brands to our Bank of America Shamrock Shuffle audience through our channels below.
BASS Facebook – 19,000 followers
BASS Instagram – 6,300 followers
BASS Participant Database – 22,000+
BASS Newsletter – 9,300
Event Staff and Volunteers database – 13,000+
The Virtual Bag will launch on Monday, March 13. After the launch, the Virtual Bag will always be accessible via the Participant Account page in our registration system.
2022 Virtual Bag to see an example:
https://haku.ly/0006a7bc
Example of an offer:
https://events.hakuapp.com/events/0c091ed98932b95f786c/event_offers/8377b5b76cc5a6e61af8/preview
Tentative Virtual Bag schedule:
Message #1: Monday, March 13 – Two weeks from the event
Message #2: Sunday, March 19 – One week from the event
Message #3: Friday, March 24 – Race week weekend
Message #4: Monday March 27 – Day after event
Message #5: Saturday, April 1 – Weekend after the Shamrock Shuffle
Copy and link inclusion in existing Participant Communications from event:
Monday, March 20 – Race week kick off newsletter
Sunday, March 26 – Finisher Email
Pricing for the Virtual Bag will be as follows:
$1,900 Public Companies
$1,200 Charity Organizations
Event Contacts:
Paul Brackey
Senior Director, Sales and Expo
Virtual Bag and Festival Information
312-446-4282
paul.brackey@cemevent.com
Eileen Hurley
VP, Partnerships & Business Development
Sponsorship
M: 312.446.0161
eileen.hurley@cemevent.com
Sponsorship opportunities
For more information about Bank of America Shamrock Shuffle sponsorship opportunities, contact Eileen Hurley at 312.446.0161 or eileen.hurley@cemevent.com.
