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Marketing opportunities

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The Bank of America Shamrock Shuffle is one of Chicago’s classic road races that kick-starts the city from a season of hibernation to a season of movement. Whether in rain, snow, sunshine or under cloudy skies, thousands of runners turn the city green as they journey through the Loop and cross the finish line. We are excited for you to join the Shamrock Shuffle tradition on Sunday, March 20, as we continue to celebrate St. Patrick’s Day, the Chicago running community and runners like you who bring the spirit of the Shamrock Shuffle to life.

Race weekend will kick off on Friday, March 18 and culminate on Sunday, March 20, as Shufflers compete with friends and family in a variety of in-person races (8K Run, 2-Mile Walk and The Mile) and the virtual 8K.

We will continue to connect sponsors and brands to our Bank of America Shamrock Shuffle audience through our channels below.

The Virtual Bag will launch on Monday, March 7. After the launch, the Virtual Bag will always be accessible via the Participant Account page in our registration system.

Tentative Virtual Bag schedule:
Message #1: Monday, March 7 – Two weeks from the event
Message #2: Sunday, March 13 – One week from the event
Message #3: Friday, March 18 – Race week weekend
Message #4: Monday March 21 – Day after event
Message #5: Saturday, March 26 – Weekend after the Shamrock Shuffle

Copy and link inclusion in existing Participant Communications from event:
Monday, March 14 – Race week kick off newsletter
Sunday, March 20 – Finisher Email

Pricing for the Virtual Bag will be as follows:
$1,700 Public Companies
$1,000 Charity Organizations

Register Now

For more information, contact Paul Brackey at 312.904.9812 or paul.brackey@cemevent.com.


Sponsorship opportunities

For more information about Bank of America Shamrock Shuffle sponsorship opportunities, contact Eileen Hurley at 312.446.0161 or eileen.hurley@cemevent.com.


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