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Countdown to race weekend

Marketing opportunities

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For four decades, participants of all abilities have come together on the streets of Chicago to enjoy a fun and healthy way to kick off the outdoor running season and continue Chicago’s St. Patrick’s Day celebrations. While we can’t be together in person, we’re excited for a new take on an old tradition.

The journey to race weekend will kick off on Monday, January 25 with an 8-week Training Challenge. Shufflers will be supported every step of the way as they take on the Nike Training Program and tackle weekly mileage challenges with the ultimate goal of getting the best version of themselves across their own finish line.

Race weekend will kick off on Friday, March 19, and culminate on Sunday, March 21, as Shufflers compete with friends and family in a variety of virtual races (8K, 2-Mile walk or The Mile) in the neighborhoods across the city and around the world.

We will be to continue to connect sponsors and brands to our Bank of America Shamrock Shuffle audience through our channels below.

BASS Facebook – 18,996 followers
BASS Instagram – 4,304 followers
BASS Participant Database – 22,000+
BASS Newsletter – 8,000+
Event Staff and Volunteers database – 13,000+


Virtual Expo

The Virtual Expo will align with race weekend (Friday, March 19 to Sunday, March 21). The event will promote days the Virtual Expo is live and highlights 24-hour access to the offers and information provided by exhibitors.

Virtual Expo pricing

$500 placement will be spots 1-6 in the All Booths section
$400 placement will be spots 7 and down on the page

Register as an exhibitor

Virtual Bag

The Virtual Bag will launch with the eight-week Training Challenge, starting on January 25. The extended window of time will allow brands the opportunity to get in front of our participants further out from the event and change their offers to be more relevant to the journey to race weekend.

Tentative Virtual Bag schedule

Message #1: Week of January 25 – celebrate the launch of training
Message #2: Week of February 22 – 1 month out
Message #3: Race week (Monday/Tuesday) – Welcome to race week
Message #4: Race Weekend (Friday/Saturday) – Last minute reminders
Message #5: Monday, March 22 – Post-race, recap options, thank you

Virtual Bag pricing

$300 placement for the first six (6) placements after event sponsors
$200 placement for spots seven (7) and down on the page after sponsors

For more information, contact Paul Brackey at 312.904.9812 or paul.brackey@cemevent.com.


Sponsorship opportunities

For more information about Bank of America Shamrock Shuffle sponsorship opportunities, contact Eileen Hurley at 312.446.0161 or eileen.hurley@cemevent.com.


Bank of America

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