Skip to content
Countdown to race day

Marketing opportunities

Bank of America Shamrock Shuffle Shuffle On Chicago

For four decades, the Bank of America Shamrock Shuffle has catapulted Chicago from a season of hibernation to a season of movement. Continue the St. Patrick’s Day celebration and kick off your spring racing season with the Bank of America Shamrock Shuffle on Sunday, March 26, 2023!

The Bank of America Shamrock Shuffle is one of Chicago’s best running events, with a one-of-a-kind course that weaves its way through Chicago’s Loop, starting and finishing in Grant Park.

Participants of all ages join the fun for a mix of competition and camaraderie.
Race weekend will kick off on Friday, March 24 and culminate on Sunday, March 26, as Shufflers compete with friends and family in a variety of in-person races (8K Run, 2-Mile Walk and The Mile) and the virtual 8K.We will continue to connect sponsors and brands to our Bank of America Shamrock Shuffle audience through our channels below.

Sign up today!

BASS Facebook – 19,000 followers
BASS Instagram – 6,300 followers
BASS Participant Database – 22,000+
BASS Newsletter – 9,300
Event Staff and Volunteers database – 13,000+

The Virtual Bag will launch on Monday, March 13. After the launch, the Virtual Bag will always be accessible via the Participant Account page in our registration system.

2022 Virtual Bag to see an example:

Example of an offer:

Tentative Virtual Bag schedule:
Message #1:  Monday, March 13 – Two weeks from the event
Message #2:  Sunday, March 19 – One week from the event
Message #3:  Friday, March 24 – Race week weekend
Message #4:  Monday March 27 – Day after event
Message #5:  Saturday, April 1 – Weekend after the Shamrock Shuffle

Copy and link inclusion in existing Participant Communications from event:
Monday, March 20 – Race week kick off newsletter
Sunday, March 26 – Finisher Email

Pricing for the Virtual Bag will be as follows:
$1,900 Public Companies
$1,200 Charity Organizations

Event Contacts:

Paul Brackey
Senior Director, Sales and Expo
Virtual Bag and Festival Information

Eileen Hurley
VP, Partnerships & Business Development
M: 312.446.0161

Sponsorship opportunities

For more information about Bank of America Shamrock Shuffle sponsorship opportunities, contact Eileen Hurley at 312.446.0161 or eileen.hurley@cemevent.com.

Bank of America

Search Panel

Bank of America Shamrock Shuffle
Beginning of dialog message

You are now leaving the Bank of America Shamrock Shuffle website

By clicking Continue, you will be taken to a third party website. Bank of America’s privacy policy and level of security do not apply to their site as they may have their own privacy policy and security practices. You can click the Cancel button to return to the previous page, or you can use the back button on your browser after you leave.

Continue End of dialog message