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Deloitte Open Team Competition: Registered Bank of America Shamrock Shuffle 8K Run participants can enhance their race day experience by joining the Deloitte Open Team Competition! Learn more about the Team Competition.

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Sponsor social media

Entitled sponsors can utilize the event social media channels to post messaging. Sponsor social media posts must present an offer, service or promotion to the event audience which will further integrate sponsor into the event. Brand equity messages will not be accepted.

Event channels:*

*Channels available for content creation vary by partner level and contract. See partner level details and platform guidelines below.

  • OFFICIAL PARTNERS
    1. Instagram
      1. Instagram stories: Available and preferred for all messaging. Our preferred placement for sponsor content. Partners are eligible to create up to 2 slides per post.
      2. Specs:
        1. Copy: Maximum 80 characters
        2. Creative: 1080 x 1920 px
      3. Feed posts: Available for key moments. The content must feel like something the event would post on its own and be clearly related to the participant experience. Content must be mutually agreed upon. If the content does not match the channel’s voice/content themes the event reserves the right to decline sharing the post.
        1. Examples: Participant item announcement, exciting event specific activation
        2. Specs:
          1. Video (Reel): 1080 x 1920 px
          2. Photo:1080 x 1350 px or 1000 x 1000 px
          3. Copy: Maximum 2,200 characters
        3. Collaboration posts: Available for significant event participant experience announcement/updates. The content must feel like something the event would post on its own. Content must be mutually agreed upon. If the content does not match the channel’s voice/content themes the event reserves the right to decline the collaboration.
          1. Examples: Participant item announcement, exciting expo activation
          2. Specs:
            1. Video (Reel): 1080 x 1920 px
            2. Photo:1080 x 1350 px or 1000 x 1000 px
            3. Copy: Maximum 2,200 characters
    2. Facebook
      1.  Specs:
        1. Video (Reel): 1080 x 1920 px
        2. Photo: 1000 x 1000 px
        3. Copy: Maximum 500 characters
    3. Twitter/X: Not available.
    4. YouTube: Available for long-form videos produced by the partner. Content must feel authentic and relevant to the participant experience. Content must be mutually agreed upon. If the content does not match the channel’s voice/content themes the event reserves the right to decline sharing the video.
      Examples: Training tips, runner story

      1. Specs:
        1. Video: 1920 x 1080 px
        2. Copy: Headline: 3-8 words; caption: 5,000 characters
    5. Timing of content
      Official level partners are the only level of partner that can post during race week, up to one time. In addition, Official level partner content can be posted up to twice a month in the two months leading up to the event, and once a month every other month. Posting on multiple platforms on the same day qualifies as one post. Dates to be agreed upon with event.
    6. Schedule
      1. Bank of America Shamrock Shuffle
        1. 1 post per month: January, April and October – December
        2. 2 posts per month: February – March
        3. Posts not recommended: May – September
      2. Bank of America Chicago 13.1
        1. 1 post per month: January – April, October – December
        2. 2 posts per month: May – June
        3. Posts not recommended: July – September
  • SUPPORTING PARTNERS
    1. Instagram
      1. Instagram stories: Available and preferred for all messaging. Our preferred placement for sponsor content. Partners are eligible to create up to 2 slides per post.
      2. Specs:
        • Copy: Maximum 80 characters
        • Creative: 1080 x 1920 px
      3. Feed posts: Available for key moments. The content must feel like something the event would post on its own and be clearly related to the participant experience. Content must be mutually agreed upon. If the content does not match the channel’s voice/content themes the event reserves the right to decline sharing the post.
        1. Examples: Participant item announcement, exciting event specific activation
        2. Specs:
          1. Video (Reel): 1080 x 1920 px
          2. Photo: 1080 x 1350 px or 1000 x 1000 px
          3. Copy: Maximum 2,200 characters
        3. Collaboration posts: Available for significant event participant experience announcement/updates. The content must feel like something the event would post on its own. Content must be mutually agreed upon. If the content does not match the channel’s voice/content themes the event reserves the right to decline the collaboration.
          1. Examples: Participant item announcement, exciting expo activation
          2. Specs:
            1. Video (Reel): 1080 x 1920 px
            2. Photo: 1080 x 1350 px or 1000 x 1000 px
            3. Copy: Maximum 2,200 characters
    2. Facebook:
      1. Specs:
        1. Video (Reel): 1080 x 1920 px
        2. Photo: 1000 x 1000 px
        3. Copy: Maximum 500 characters
    3. Twitter/X: Not available.
    4. YouTube: Available for long-form videos produced by the partner. Content must feel authentic and relevant to the participant experience. Content must be mutually agreed upon. If the content does not match the channel’s voice/content themes the event reserves the right to decline sharing the video.
      Examples: Training tips, runner storY

      1. Specs:
        1. Video: 1920 x 1080 px
        2. Copy: Headline: 3-8 words; caption: 5,000 characters
    5. Timing of content
      Supporting level partners can post up to twice a month in the two months leading up to the event, and once a month every other month. Post requests will not be accepted during race week. Posting on multiple platforms on the same day qualifies as one post. Dates to be agreed upon with event.
    6. Schedule
      1. Bank of America Shamrock Shuffle
        1. 1 post per month: January, April and October – December
        2. 2 posts per month: February – March
        3. Posts not recommended: May – September
      2. Bank of America Chicago 13.1
        1. 1 post per month: January – April, October – December
        2. 2 posts per month: May – June
        3. Posts not recommended: July – September
  • ASSOCIATE, MEDIA, COMMUNITY AND VENDOR PARTNERS
    1. Instagram
      1. Instagram stories: Available and preferred for all messaging. Our preferred placement for sponsor content. Partners are eligible to create 1 slide per post.
        1. Specs:
          1. Copy: Maximum 80 characters
          2. Creative: 1080 x 1920 px
      2. Feed posts: Not available.
      3. Collaboration posts: Not available
    2. Facebook
      1.  Specs:
        1. Video (Reel): 1080 x 1920 px
        2. Photo: 1000 x 1000 px
        3. Copy: Maximum 500 characters
    3. Twitter/X: Not available.
    4. YouTube: Not available.
    5. Timing of content
      Associate level partners and below can post up to once per month. Post requests will not be accepted during race week. Posting on multiple platforms on the same day qualifies as one post. Dates to be agreed upon with event.

Social Media Best Practices

Sponsor social media posts must be viewed as engaging to the event’s participant. Please draft the copy speaking from the event’s voice vs. the brands. Copy may be tweaked by event social media team to match event voice. Brand equity messages will not be accepted.

Sponsor to follow this process when submitting a request to utilize this asset:

  • Update and send social worksheet at least two weeks before the desired post date(s).
  • Event to edit and share final content one week prior to post date.
  • Posts that do not follow this process will not be accepted.

Partnership disclosures

In compliance with the Federal Trade Commission (FTC) Laws, Rules and Regulations on Endorsement & Transparency Requirements, Disclosure of Advertising, Truth in Advertising Standards, and Native Advertising Compliance, all content provided by our partners or created on behalf of our partners to be posted on event channels, will include a partnership disclosure in the content copy.

All disclosures shall be clear and conspicuous and comply with the following requirements:

  • In video posts, the disclosure should be made within the video itself, not just in the description of the video.
  • In captions, the disclosure should be made before the “More” button unless the picture conveys an endorsement without the video having to read the accompanying description.
  • Avoid content (e.g., videos or images) that appears user-generated, rather than created by the Sponsor itself.

Below are the two ways disclosures can be made:

  1. Directly acknowledge the partnership in the beginning of the copy.
    1. Example: Nike is the official apparel partner of the Bank of America Chicago Distance Series.
  2. Include event partnership hashtag
    1. #ChiShufflePartner, #13point1Partner

Contractual content provided by a sponsor that does not include disclosure language will be adjusted by CEM and sent back to the sponsor for review before being routed for Bank of America approval.

Health claims

The FTC Act, FTC health advertising guidance, and the FDCA, all govern health advertising. These rules and regulations impose strict requirements on advertisers, including Sponsors, that make health claims, particularly “unsubstantiated” health claims and health claims that are considered “unfair and deceptive.”

It is the position of CEM that any content provided by a Sponsor containing any unsubstantiated or unfair and deceptive health claims shall not be re-posted or posted to any Event social media channels.  CEM will work with each sponsor to confirm that the sponsor’s own legal teams have reviewed the proposed content to ensure it meets these requirements.

When reviewing for health claims, CEM will pay close attention to the following “red flags”:

  • Content containing the word “organic.”
  • Content or copy that implies or directly characterizes the level of a nutrient in the food like “low fat” or “high protein.”
  • Content or copy that characterizes the relationship of the food product to a disease or health-related condition.
  • Content that includes performance claims (i.e., “allowing you to perform at your best”)
  • Content that includes absolute claims (i.e., “this will help you run faster”)

All such content shall be returned to the sponsor and shall only be deemed admissible if the sponsor removes such health claims from the content/post.

Type of posts that do well with our running community:

  • Relevant information to runners
    • Participant item announcement
    • Brand’s unique activation plan at the event
    • An offer or sweepstakes to win an item
    • Training tips
    • Impactful runner stories
  • Utilizing engagement features within platform (ex: polls in Instagram stories).
  • Videos with event footage incorporated.
  • Creative must be graphically pleasing. Please use running or race-related creative. Stand-alone logos are not recommended.
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